Inflexibility can lead to several issues in email marketing:
Decreased Engagement: Static content that doesn't evolve can become stale, leading to lower open and click-through rates. Irrelevant Messaging: Failing to tailor messages to specific audiences or changes in customer behavior can make emails less relevant. Poor Deliverability: Sticking to outdated practices might result in emails being marked as spam, reducing deliverability. Missed Opportunities: Inflexibility can prevent marketers from capitalizing on new trends or technologies that could enhance campaign performance.