Interception poses a significant threat to both marketers and recipients. It can lead to:
1. Data Breaches: Exposure of sensitive customer information. 2. Loss of Trust: Customers may lose faith in your brand if their information is compromised. 3. Legal Ramifications: Non-compliance with data protection laws like GDPR and CAN-SPAM. 4. Financial Loss: Direct financial loss from fraud or indirect loss due to damaged brand reputation.