Why Is It Important to Respect Subscriber Preferences?
Respecting subscriber preferences is crucial for several reasons:
1. Trust and Loyalty: When subscribers see that you respect their choices, they are more likely to trust your brand and remain loyal. 2. Compliance: Laws such as the [GDPR](https://) and [CAN-SPAM](https://) Act require marketers to respect consumer preferences, particularly regarding opt-outs and data privacy. 3. Engagement: Tailoring your emails to match subscriber preferences can significantly increase [engagement](https://) rates. 4. Reputation: Ignoring preferences can lead to high unsubscribe rates and damage your [sender reputation](https://).