w3c link checker

Why is Link Checking Important in Email Marketing?

In email marketing, ensuring that all your links are functional and leading to the correct destinations is crucial for several reasons:
Enhanced User Experience: Broken links can frustrate recipients and damage your brand's credibility.
Improved Click-Through Rates (CTR): Functional links encourage recipients to engage with your content, improving your CTR.
Better Deliverability: Email providers often check for broken links and may flag emails with too many errors as spam.
SEO Benefits: Though primarily for web pages, ensuring functional links can also indirectly support your SEO efforts by providing a seamless user experience.

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