There are several reasons why list validation is essential:
Improved Deliverability: Validating your email list helps in reducing bounce rates, ensuring that your emails reach the inbox. Enhanced Sender Reputation: A clean list helps in maintaining a positive sender reputation, which is vital for email deliverability. Cost Efficiency: Sending emails to invalid addresses wastes resources. List validation helps you save on email service provider costs. Better Engagement: Having a validated list ensures that you are targeting active and interested subscribers, leading to higher engagement rates.