Why is Malware Scanning Important in Email Marketing?
Malware scanning is crucial in email marketing for several reasons. Firstly, it helps protect the email recipients from potential cyber threats. Secondly, it maintains the reputation of your brand. Sending out emails that contain malware can lead to a loss of trust and credibility. Lastly, it ensures compliance with data protection regulations such as GDPR and CAN-SPAM Act, which mandate that businesses take necessary measures to protect their users' data.