A good match between your email content and your audience is crucial for several reasons:
Relevance: Emails that resonate with the audience's interests are more likely to be opened and engaged with. Engagement: Relevant content encourages recipients to take action, whether it's clicking a link, making a purchase, or sharing the email. Trust: Consistently delivering valuable content builds trust and loyalty among your subscribers. Deliverability: High engagement rates can improve your sender reputation, which in turn enhances email deliverability.