There are several factors that can contribute to the underperformance of an email campaign:
Poor Subject Lines: If your subject lines are not compelling, recipients are less likely to open your emails. Irrelevant Content: Sending emails that don't resonate with your audience can lead to low engagement. Inconsistent Sending Frequency: Overloading or underloading your audience with emails can affect performance. Bad Timing: Sending emails at the wrong time can result in lower open rates. Technical Issues: Problems with email deliverability, such as landing in spam folders, can hinder performance.