Why is Normalization Important in Email Marketing?
Normalization is crucial in email marketing for several reasons:
Data Accuracy: Ensures that customer information is accurate and up-to-date, reducing the chances of sending emails to incorrect or outdated addresses. Data Integrity: Maintains the consistency and reliability of the data, preventing issues like duplicate records. Segmentation: Allows for more effective segmentation of the audience, enabling marketers to send more personalized and relevant emails. Performance: Improves the performance of your database, making it easier and faster to retrieve and manage data.