over sending

Why is Over Sending Detrimental?

Over sending can have several negative consequences on your email marketing efforts:
Increased Unsubscribes: When subscribers feel bombarded, they are more likely to hit the unsubscribe button.
Higher Spam Complaints: Frequent emails can irritate recipients, leading them to mark your messages as spam.
Lower Engagement Rates: Over sending can result in your emails being ignored, leading to reduced open and click-through rates.
Damage to Sender Reputation: High unsubscribe rates and spam complaints can harm your sender reputation, affecting deliverability.

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