Conducting a portfolio review is essential for several reasons:
Performance Analysis: It allows marketers to assess the success of past campaigns by examining metrics like open rates, click-through rates, and conversion rates. Identify Trends: A review helps in spotting trends in subscriber behavior and preferences, which can be crucial for future campaign planning. Improve ROI: By understanding what works and what doesnât, marketers can adjust their strategies to improve the return on investment (ROI) of email marketing efforts. Optimize Content: Feedback from past campaigns can be used to refine the content, subject lines, and design of future emails. Compliance: Ensures that all email campaigns are compliant with regulations such as GDPR and CAN-SPAM.