Why is Protecting Sensitive Information Important?
Protecting sensitive customer information is crucial for several reasons:
Legal Compliance: Many countries have regulations like GDPR and CAN-SPAM Act that mandate businesses to protect consumer data. Trust Building: Customers are more likely to engage with a brand they trust. Securing their data enhances brand loyalty and reduces customer churn. Reputation Management: Data breaches can damage a companyâs reputation. Protecting customer information helps avoid negative publicity.