Why is Protection of Sensitive Information Crucial?
Protecting sensitive information is crucial for several reasons. First, it helps in maintaining the trust of your subscribers. If customers feel that their data is secure, they are more likely to engage with your emails and continue their subscription. Second, it ensures compliance with global data protection regulations such as GDPR and CCPA, which mandate stringent measures for data protection. Lastly, it helps in preventing potential financial and reputational damage that can arise from data breaches.