Understanding the quality of your email campaigns is essential for several reasons: 1. Optimization: Insights help you refine and optimize your campaigns for better results. 2. Engagement: Knowing what works and what doesn't allows you to create more engaging content. 3. ROI: Quality insights help you measure the return on investment (ROI) of your campaigns. 4. Deliverability: Monitoring quality helps you maintain high deliverability rates, ensuring that your emails actually reach your audience.