Regular cleaning of your email list is crucial for several reasons:
Improves Deliverability: An updated list ensures that your emails reach the intended recipients' inboxes rather than bouncing back or landing in spam folders. Enhances Engagement: By targeting active and interested subscribers, you increase the likelihood of opens, clicks, and conversions. Reduces Costs: Many email service providers charge based on the number of subscribers. Removing inactive or invalid emails can save you money. Protects Your Sender Reputation: High bounce rates and spam complaints can damage your sender reputation, affecting your ability to deliver emails successfully in the future.