Removing duplicates is essential for several reasons:
Improved Accuracy: Duplicate emails can distort your campaign metrics, making it difficult to gauge the actual engagement and conversion rates. Cost Efficiency: Email marketing platforms often charge based on the number of emails sent or the size of your list. By removing duplicates, you can reduce costs. Customer Experience: Receiving the same email multiple times can frustrate recipients, leading to higher unsubscribe rates and damaging your brand reputation.