Why is Spear Phishing Dangerous in Email Marketing?
In the context of email marketing, spear phishing is particularly dangerous because it exploits the trust relationship between a brand and its customers. If a customer falls victim to a spear phishing attack that appears to come from your company, it can severely damage your brand's reputation and erode customer trust. Additionally, it can lead to financial losses and legal repercussions if sensitive customer data is compromised.