Understanding subscriber engagement data is essential for several reasons:
Performance Metrics: It helps you measure the success of your campaigns by tracking open rates, click-through rates (CTR), and conversion rates. Audience Insights: It provides insights into your audience's preferences and behaviors, enabling you to tailor your content and offers. Segmentation: By analyzing engagement data, you can segment your audience based on their interaction levels, which allows for more targeted and effective email segmentation. Optimization: It helps identify areas for improvement, such as subject lines, send times, and content types that resonate most with your audience.