Maintaining an appropriate text to image ratio is vital for several reasons:
Deliverability: Emails with a poor balance between text and images are more likely to be flagged by spam filters. A 60:40 text to image ratio is generally recommended. User Experience: A well-balanced email is easier to read and navigate. Too many images can slow load times and affect engagement. Accessibility: Text is more accessible than images for visually impaired users relying on screen readers.