Why is Tiered Storage Important in Email Marketing?
Email marketing generates a significant amount of data, from user engagement metrics like open rates and click-through rates to subscriber demographics and preferences. Efficiently managing this data is crucial for several reasons:
Performance: Properly tiered storage ensures that frequently accessed data is readily available, improving the performance of your email marketing platform. Cost-Effectiveness: Storing less frequently accessed data in cheaper storage tiers can help reduce costs. Compliance: Proper data management can help ensure that your email marketing efforts comply with data protection regulations.