Why is tracking and measuring campaign performance challenging?
Tracking and measuring the performance of email campaigns can be challenging due to several reasons. Firstly, privacy laws and regulations like GDPR can limit the amount of data that can be collected. Secondly, issues with email tracking pixels not being supported by all email clients can result in inaccurate open and click rates. Lastly, attributing conversions to email campaigns can be complicated when users interact with multiple channels before making a purchase.