Maintaining high uptime is crucial for several reasons:
Deliverability: High uptime ensures that your emails are delivered to your subscribers' inboxes without delays. Reputation: Consistent uptime helps maintain your sender reputation, which is vital for avoiding spam filters. User Experience: It ensures that your subscribers can access links and resources in your emails without encountering errors. Analytics: Accurate tracking of open rates, click-through rates, and other metrics depends on high uptime.