Vacuuming your email list is crucial for several reasons:
Improved Deliverability: By removing inactive or invalid email addresses, you reduce the risk of your emails being marked as spam, thereby improving your overall email deliverability. Increased Engagement: Engaging with an optimized list of active subscribers enhances your chances of higher open and click-through rates. Cost Efficiency: Many email marketing platforms charge based on the number of subscribers. Cleaning your list ensures you are not paying for contacts that do not add value. Accurate Analytics: A clean list provides more accurate data, helping you make informed decisions and optimize future campaigns.