In Email Marketing, VLOOKUP can be used for a variety of tasks:
Segmenting Subscribers: By using VLOOKUP, you can easily segment your email list based on criteria like location, purchase history, or engagement levels. Personalization: Retrieve specific data points, such as first names or past purchase details, to personalize email content. Analyzing Campaign Performance: Match subscriber data with campaign metrics to find out which segments are most responsive to your emails. Data Cleansing: Identify and remove duplicates or incorrect entries in your subscriber list.