Why Should Email Marketers Care About IETF Standards?
Compliance with IETF standards is essential for the following reasons:
Deliverability: Adhering to standards like SMTP, DKIM, and DMARC ensures that your emails are more likely to reach the inbox rather than being marked as spam. Security: Implementing protocols like DKIM and DMARC protects your brand from email spoofing and phishing attacks. Compatibility: Following IETF standards ensures that your emails are compatible with various email clients and services, providing a better experience for your recipients. Trust: Adhering to these standards helps build trust with your audience, as they can be confident that your emails are legitimate and safe to open.