Why Should You Include a Clear Call to Action (CTA)?
A clear and compelling CTA is essential in email marketing. It tells the reader what action they should take next, whether itâs clicking a link, making a purchase, or downloading a resource.
Be Specific Make sure your CTA is specific and actionable. For example, "Click here to download your free eBook" is more effective than a generic "Click here."
Placement Place your CTA where itâs easily noticeable, preferably above the fold so that readers donât have to scroll down to find it.
Multiple CTAs If your email is longer, consider including multiple CTAs spread throughout the content. This ensures that readers have multiple opportunities to take action.