1. Enhanced Engagement: People consume content differently. Some prefer reading, while others enjoy listening. By adding podcasts, you cater to a broader audience. 2. Brand Authority: Podcasts allow in-depth discussion on topics, showcasing your expertise and establishing your brand as a thought leader. 3. Personal Connection: The audio format adds a personal touch, allowing your audience to hear the voice behind the brand. 4. Cross-Promotion: Email subscribers can be directed to listen to your podcast, while podcast listeners can be encouraged to join your email list.