Why Should You Regularly Clean Your Subscriber List?
Regularly cleaning your subscriber list is essential to maintain its effectiveness. Here’s why:
- Improved Deliverability: Removing inactive or invalid email addresses helps improve your email deliverability rates. - Better Engagement: A clean list ensures that you are reaching subscribers who are interested and engaged with your content. - Cost Efficiency: Many email marketing platforms charge based on the number of subscribers. By removing inactive contacts, you can reduce costs.