absolute paths

Why Use Absolute Paths in Email Marketing?

Using absolute paths in email marketing is crucial for several reasons:
Consistency: Absolute paths ensure that all recipients, regardless of their email client or server settings, can access the resources without issues.
Tracking and Analytics: Absolute paths can be tracked more easily, allowing marketers to collect data on how many times a link or image has been accessed.
Security: Embedding content through absolute paths with secure protocols (https) can enhance the security of your email campaigns.

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