Using API calls in email marketing offers several benefits:
Automation: APIs allow you to automate various processes such as sending emails, updating contact lists, and generating reports. Customization: APIs enable you to create customized workflows and campaigns tailored to your specific needs. Integration: APIs facilitate the integration of your email marketing platform with CRM systems, e-commerce platforms, and other tools. Real-time Data: APIs provide real-time access to data, allowing you to make informed decisions quickly.