There are several reasons to incorporate audio transcripts in your email marketing strategy:
Accessibility: Transcripts make audio content accessible to individuals with hearing impairments or those who prefer reading over listening. SEO: Including transcripts can improve search engine optimization (SEO) by providing text that search engines can index, potentially increasing the visibility of your content. Engagement: Some users may prefer to skim through the transcript first to determine if they want to listen to the entire audio. Content Repurposing: Transcripts can be repurposed into blog posts, social media updates, or infographics, allowing for more versatile content distribution.