There are several reasons why compressed images are particularly beneficial in email marketing:
Faster Load Times: Compressed images load faster, ensuring that your emails open quickly and provide a seamless user experience. Better Deliverability: Emails with large attachments or heavy images are more likely to be flagged as spam. Compressed images help avoid this issue. Improved Engagement: Quick-loading images can capture the reader's attention faster, leading to higher engagement rates. Reduced Bandwidth Usage: Smaller images consume less data, which is beneficial for recipients who may be on limited data plans.