Incorporating custom GIFs in email marketing can significantly enhance engagement rates. Here are some reasons why:
Increased Engagement: GIFs can make your emails more visually appealing, keeping readers interested and reducing bounce rates. Convey Information Quickly: GIFs can demonstrate a product feature or show a quick tutorial, saving the reader time. Brand Personality: Custom GIFs can help to convey your brand's personality and tone, making your emails more relatable. Highlight Promotions: Use GIFs to draw attention to special offers or call-to-action buttons.