Using a custom tracking domain offers several benefits:
Brand Consistency: It ensures that your tracking links align with your brand identity, which improves trust among your subscribers. Improved Deliverability: Sending emails with custom tracking domains can improve your email deliverability rates as ISPs may view your emails as more trustworthy. Enhanced Analytics: You can gather more accurate data on user interactions, such as click-through rates and conversions, by using your own tracking domain.