Discounts can be powerful tools in email marketing for several reasons:
Increased Open Rates: Emails with discount offers tend to have higher open rates because they catch the reader's eye. Customer Engagement: Discounts can encourage customers to engage with your brand and take action. Boost Sales: Offering a discount can lead to a quicker purchasing decision, thereby increasing sales. Build Loyalty: Rewarding repeat customers with exclusive discounts can help in building long-term relationships.