There are multiple advantages to using email aliases in email marketing:
Branding: They help create a more professional appearance. For instance, using marketing@yourcompany.com looks more professional than using a personal email address. Segmentation: Aliases allow you to segment your incoming emails, making it easier to categorize and respond appropriately. Privacy: Aliases can help keep your primary email address private, reducing the risk of spam. Tracking: You can track the effectiveness of different campaigns by using unique aliases for each campaign.