Exit intent popups are an effective tool in email marketing for several reasons:
Reduce Bounce Rates: They help in reducing bounce rates by offering visitors a reason to stay or take action, such as subscribing to a newsletter. Increase Email Subscribers: They can significantly increase your email subscriber list by providing an opportunity to capture email addresses just before visitors leave. Promote Offers: You can use exit intent popups to promote special offers, discounts, or content upgrades that might interest the visitor. Improve Engagement: By engaging visitors at a critical moment, you can convert them into loyal subscribers and customers.