Flashing elements can be an effective tool for capturing the reader's attention quickly in a crowded inbox. Here are some reasons why marketers might choose to use them:
Increased Engagement: Flashing elements can make emails more visually appealing and engaging, encouraging readers to interact with the content. Highlight Key Information: They can effectively draw attention to important information such as discounts, deadlines, or new product announcements. Boost Click-Through Rates: By making CTAs more noticeable, flashing elements can potentially increase the click-through rates of emails.