Using Giphy in email marketing can significantly enhance engagement and click-through rates. Here are some reasons why:
1. Increased Engagement: Animated GIFs grab attention more effectively than static images, encouraging recipients to engage with your content. 2. Visual Appeal: GIFs add a dynamic and visually appealing element to emails, making them more attractive. 3. Brand Personality: Animated images can convey your brand's personality and tone more effectively than text alone. 4. Information Delivery: GIFs can be used to demonstrate products or services, providing a quick and easy way to deliver information.