Lambda functions can significantly streamline your email marketing efforts by automating repetitive tasks. Here are some reasons to use them:
Automation: Automate tasks like sending welcome emails, processing subscription updates, or handling bounces. Scalability: Automatically scale based on the number of tasks, ensuring efficient use of resources. Integration: Easily integrate with other services like databases, analytics platforms, and third-party APIs. Cost-Effective: Pay only for the compute time you use, reducing operational costs.