limited time discounts

Why Use Limited Time Discounts in Email Marketing?

Implementing limited time discounts in email campaigns can significantly boost engagement and conversion rates. Here are some reasons why they work:
Urgency: The sense of urgency compels recipients to act quickly, reducing the time they spend deliberating.
Scarcity: Limited availability can make the offer appear more valuable, triggering a fear of missing out (FOMO).
Increased Open Rates: Including time-sensitive language in subject lines can increase email open rates.
Enhanced Click-Through Rates: The urgency often encourages more clicks on the call-to-action (CTA).

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