Why Use Limited Time Discounts in Email Marketing?
Implementing limited time discounts in email campaigns can significantly boost engagement and conversion rates. Here are some reasons why they work:
Urgency: The sense of urgency compels recipients to act quickly, reducing the time they spend deliberating. Scarcity: Limited availability can make the offer appear more valuable, triggering a fear of missing out (FOMO). Increased Open Rates: Including time-sensitive language in subject lines can increase email open rates. Enhanced Click-Through Rates: The urgency often encourages more clicks on the call-to-action (CTA).