There are several reasons why businesses incorporate minimum purchase requirements into their email marketing campaigns:
Increase Average Order Value: By setting a minimum purchase threshold, businesses can encourage customers to add more items to their cart. Promote Slow-Moving Products: Minimum purchase requirements can be used to move inventory that isn't selling quickly. Maximize Revenue: When customers spend more per transaction, it can lead to a significant increase in overall revenue. Customer Retention: Offering attractive deals for higher purchase amounts can enhance customer loyalty and retention.