postgresql database

Why Use PostgreSQL in Email Marketing?

In the context of email marketing, PostgreSQL offers several advantages:
Scalability: PostgreSQL can handle large volumes of data, making it ideal for storing vast amounts of customer information and email campaign details.
Advanced Data Types: It supports advanced data types like JSON, which can be extremely useful for storing unstructured email content and metadata.
Reliability: With its robust architecture, PostgreSQL ensures data consistency and reliability, which are critical for maintaining customer trust and delivering accurate email campaigns.

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