Data Protection: Email marketing often involves collecting and storing customer data. Using a secure email service ensures that this data is kept safe from cyber threats. Compliance: Regulations like GDPR and CCPA require businesses to follow strict guidelines on data handling. Secure email services help you stay compliant by providing encryption and other security measures. Trust: Customers are more likely to trust businesses that take their privacy seriously. Using a secure email service can enhance your brand's reputation. Prevent Phishing: Secure email services can help prevent phishing attacks by authenticating your emails and ensuring they come from a trusted source.