Static images are widely used in email marketing for several reasons:
Simplicity: Static images are straightforward and easy to create, often requiring less time and resources compared to animated content. Compatibility: They are easily readable across different email clients and devices, reducing the risk of display issues. Load Time: Static images typically load faster than animated or video content, improving the overall user experience. Focus: They can help direct the reader's attention to a specific part of the email, such as a product, offer, or call-to-action.