There are several reasons to use text only emails in your email marketing strategy:
Higher Deliverability: Text only emails have a higher chance of landing in the recipient's inbox rather than being flagged as spam. Personal Touch: They often feel more personal and genuine, similar to a one-on-one conversation. Faster Load Times: These emails load quickly because they don’t contain heavy images or complex HTML. Accessibility: Text only emails are more accessible to users with disabilities who rely on screen readers.