In the context of email marketing, using WebP format can significantly enhance your campaigns. Here are a few reasons why:
Improved Load Times: WebP images are generally smaller in size compared to JPEG and PNG, which means emails load faster. Faster load times lead to better user experience and can increase engagement rates. Higher Quality: Despite the smaller file size, WebP images maintain high quality, ensuring your emails look professional and visually appealing. Reduced Data Usage: Smaller images consume less data, which is beneficial for recipients who are using mobile devices or have limited data plans.