<html> - The root element of an HTML email.
<head> - Contains meta-information about the email, such as
styles.
<body> - The main content area where all the content is placed.
<table> - Used to create the layout of the email, ensuring it displays correctly across different email clients.
<tr> and <td> - Define rows and cells within a table.
<a> - Used to add hyperlinks.
<img> - Used to insert images.
<p> - Defines paragraphs of text.
Not using
alt text for images, which is important for accessibility and when images fail to load.
Overly complex
layouts that might not render well across different email clients.
Ignoring mobile
optimization, as a significant portion of emails are opened on mobile devices.
Failing to include a clear
call-to-action (CTA).
Conclusion
Mastering basic HTML for email marketing is essential for creating effective and visually appealing campaigns. By understanding the fundamental tags, ensuring cross-client compatibility, and avoiding common mistakes, you can enhance your email marketing efforts and achieve better engagement and results.