adapting to consumer preferences

What are some common mistakes to avoid?

1. Over-Personalization: While personalization is key, overdoing it can come off as creepy or invasive.
2. Ignoring Data: Failing to analyze and act on consumer data can result in irrelevant content and decreased engagement.
3. Inconsistent Branding: Ensure that your email design and tone remain consistent with your overall brand identity.
4. Neglecting Mobile Optimization: Many consumers read emails on their mobile devices. Ensure your emails are mobile-friendly to enhance readability and engagement.

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