How Often Should You Clean Your Email List?
The frequency of cleaning your email list depends on the size of your list and how often you send emails. However, as a general guideline, performing a list cleanse every three to six months is advisable. Regular cleaning ensures that your list remains healthy and responsive, allowing you to focus on engaging with
active subscribers.
Identify and Remove Invalid Emails: Use an
email verification tool to identify and remove invalid addresses that could harm your deliverability.
Remove Inactive Subscribers: Determine a criteria for inactivity (e.g., no opens or clicks in the last six months) and remove or attempt to re-engage these subscribers.
Check for Duplicate Entries: Ensure each subscriber is only on your list once to avoid sending multiple emails to the same person.
Update Contact Information: Allow subscribers to update their preferences and contact information to keep your data accurate.
How Can You Re-engage Inactive Subscribers?
Before removing inactive subscribers, consider running a
re-engagement campaign. Send a series of emails asking if they still want to hear from you, offering a special incentive, or simply requesting feedback. This approach can help rekindle interest and save some subscribers from being removed.
Conclusion
Regularly cleaning your email list is a key practice in maintaining effective email marketing strategies. By removing invalid addresses, re-engaging inactive subscribers, and using the right tools, you can ensure that your email campaigns reach the right audience and achieve optimal results.